![]() ![]() That’s where the original Super Mario Bros. Appealing to an established fan base is the point-and also where many adaptations trip up. It’s highly unlikely that Sonic the Hedgehog (the movie) would have been greenlit if it was an elevator pitch and not an adaptation of a wildly successful video game franchise. Most transmedia properties are about milking intellectual property for fun and profit. As a setup for the film itself, it’s almost ironic-and one big commercial for Nintendo’s mega-franchise. As a filmmaking tool, it’s a near-perfect piece of exposition, establishing who the Mario brothers are in mere minutes. It’s Brooklyn, before they get sucked into the Mushroom Kingdom, and they’ve made a local TV ad to hawk their plumbing skills. Movie introduces its namesake duo with a commercial. The Monitor is a weekly column devoted to everything happening in the WIRED world of culture, from movies to memes, TV to Twitter. ![]()
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